Build a presence with a clear direction.
Connect what you say, how you publish and what you learn. A consistent social presence needs more than a posting schedule.
Connect planning to publishing.
Social strategy and platform selection; editorial calendars; copy and creative direction; scheduling; community activity; performance review and optimisation.
Know who does what.
Agree platforms, content volumes, approval steps, community coverage, escalation rules and reporting cadence before the engagement begins. This makes the working relationship clear from the start.
Measure what matters to the brief.
Choose measures that relate to your objective, whether that is relevant reach, meaningful engagement or enquiries. A higher follower count alone does not explain business progress.
Questions
Does this include paid advertising?
Paid campaigns belong to Performance Marketing and should be explicitly included in the agreed scope if required.
Who approves posts?
The approval owner, review window and publishing permissions are defined before activity begins.