Give paid campaigns a clear business objective.
Connect the audience, creative and landing experience. Then measure performance against an objective agreed before launch.
Plan the campaign as a whole.
Objective and audience; campaign structure; creative direction; lead journeys; retargeting where appropriate; measurement; reporting and optimisation.
Start with a usable measurement plan.
Define what counts as a qualified enquiry, how conversions are recorded and what information supports the next decision. Tracking setup, consent and attribution limitations should be agreed in the scope.
Keep investment and responsibility clear.
Media spend, agency fees, creative production, platform access and reporting cadence are confirmed separately. Outcomes depend on the offer, audience, budget, website and market conditions.
Questions
Which advertising platforms do you manage?
Tell us where you are advertising or considering advertising. The team will confirm supported platforms for your brief.
Is media spend included in the fee?
The proposal should state agency fees and media spend separately, including who pays each platform.
Start with the outcome you want to improve.
Tell us what you want to change.
Discuss Your Campaign Goals